Digital Marketing

Course Description

This short course in Digital Marketing provides a comprehensive introduction to the key concepts, tools, and strategies used in today’s digital landscape. Learn the fundamentals of SEO, social media marketing, content marketing, email campaigns, Google Ads, and analytics. Ideal for beginners and business owners, this course helps you understand how to build an online presence, generate leads, and grow your brand digitally. No prior experience required.

Course Components

• Digital Marketing Fundamentals & Website Basics
  • Introduction to Digital Marketing
  • Marketing Funnel & Buyer Journey
  • Website Planning & WordPress Basics
  • Google Analytics & Search Console Basics
• SEO – Search Engine Optimization
  • Introduction to SEO
  • On-Page SEO Techniques
  • Off-Page SEO Techniques
  • SEO Tools
• Social Media & Content Marketing
  • Social Media Marketing (SMM) Overview
  • Content Creation & Strategy
  • Facebook & Instagram Ads (Meta Ads)
  • Canva for Graphic Design (Practical)
• Paid Marketing, Email & Affiliate
  • Google Ads (Search & Display Ads)
  • Email Marketing
  • Affiliate & Influencer Marketing
  • Freelancing & Career Guidance